Search Engine Optimization
Organic SEO is possibly the most effective way to reach your website's potential audience. It is not only cost-effective, as a good SEO campaign can result in a large amount of qualified traffic that is free at the point of consumption, but SEO can also be devastatingly effective at delivering users to the right page at the right point in the buying cycle, resulting in increased conversions and customer satisfaction. OrganicSEM has experience in running highly successful SEO campaigns.
OrganicSEM's Search Engine Optimization services include:
Usability
Usability testing and tuning is an essential complement to SEO campaigns. When users are directed to your site from search engines, they must generally be able to find what they're looking for within 2 seconds if they are to stay on your site, let alone convert into paying customers.
Accessibility
Ensuring that as many visitors as possible can access, navigate and understand your website may seem an obvious goal, but it is all too often overlooked by developers and marketers alike. OrganicSEM has a background in coding government websites to comply with the W3C's highest level 'AAA' accessibility standards, and can help you reach a wider audience as a result.
Pay-Per-Click
When managed properly, PPC campaigns can almost be as effective as organic SEO campaigns. With the right keyword research, finely-tuned ad copy & landing pages, conversion levels can be maximised. OrganicSEM has experience running PPC campaigns with Google, Yahoo & MSN, and has gained an ROI of over 900% in previous campaigns.
OrganicSEM has also gained Google AdWords Qualified Professional status.
Email Marketing & Deliverability
Email marketing remains a significant component of many online marketing campaigns for good reason. Even with the emergence of RSS as the way early adopters now consume their news, email is likely to be around for a long time to come.
As well as experience in coding, writing & tracking email marketing campaigns, OrganicSEM also has experience in getting emails into the inboxes of subscribers. A huge number of emails that users subscribe to, whether they are newsletters, membership requests or transactional emails, often end up in users' spam/junk mail folders, and are never read. Deliverability is a key issue for all websites that send out emails, whether they send out newsletters or not. Tasks such as monitoring spam blacklists, setting up SPF files, signing up for DomainKeys, and checking PTRs are often overlooked by webmasters - but can be essential in the functionality of a whole website.
Web Development
OrganicSEM offers web development services in PHP, Perl & MySQL. A number of dynamic, database-driven websites that OrganicSEM has built include Stepnote.co.uk, Stepnote.dk, Danceresponse.com, and bkmarx.com.
Custom Perl scripts
Being able to automate repetitive tasks is a boon when it comes to saving time and money. OrganicSEM can write Perl scripts for various tasks, including screen scraping, database interaction, and data analysis.
Social Media Optimization
Enabling and encouraging users to easily bookmark, share, and promote your content for you can be the tipping point from a successful website to an essential website.
Blogging
Blogging is an invaluable tool for most websites - both for communicating effectively with customers and visitors, and also for promoting website content. OrganicSEM can advise on blogging software, effective blogging techniques such as sending trackbacks, and blog-specific SEO.
Organic SEO is possibly the most effective way to reach your website's potential audience. It is not only cost-effective, as a good SEO campaign can result in a large amount of qualified traffic that is free at the point of consumption, but SEO can also be devastatingly effective at delivering users to the right page at the right point in the buying cycle, resulting in increased conversions and customer satisfaction. OrganicSEM has experience in running highly successful SEO campaigns.
OrganicSEM's Search Engine Optimization services include:
- Keyword research
- Competitor / market analysis
- Site structure & technology analysis
- On-page content & code analysis
- Tracking & Reporting
- Link Building
Usability
Usability testing and tuning is an essential complement to SEO campaigns. When users are directed to your site from search engines, they must generally be able to find what they're looking for within 2 seconds if they are to stay on your site, let alone convert into paying customers.
Accessibility
Ensuring that as many visitors as possible can access, navigate and understand your website may seem an obvious goal, but it is all too often overlooked by developers and marketers alike. OrganicSEM has a background in coding government websites to comply with the W3C's highest level 'AAA' accessibility standards, and can help you reach a wider audience as a result.
Pay-Per-Click
When managed properly, PPC campaigns can almost be as effective as organic SEO campaigns. With the right keyword research, finely-tuned ad copy & landing pages, conversion levels can be maximised. OrganicSEM has experience running PPC campaigns with Google, Yahoo & MSN, and has gained an ROI of over 900% in previous campaigns.
OrganicSEM has also gained Google AdWords Qualified Professional status.
Email Marketing & Deliverability
Email marketing remains a significant component of many online marketing campaigns for good reason. Even with the emergence of RSS as the way early adopters now consume their news, email is likely to be around for a long time to come.
As well as experience in coding, writing & tracking email marketing campaigns, OrganicSEM also has experience in getting emails into the inboxes of subscribers. A huge number of emails that users subscribe to, whether they are newsletters, membership requests or transactional emails, often end up in users' spam/junk mail folders, and are never read. Deliverability is a key issue for all websites that send out emails, whether they send out newsletters or not. Tasks such as monitoring spam blacklists, setting up SPF files, signing up for DomainKeys, and checking PTRs are often overlooked by webmasters - but can be essential in the functionality of a whole website.
Web Development
OrganicSEM offers web development services in PHP, Perl & MySQL. A number of dynamic, database-driven websites that OrganicSEM has built include Stepnote.co.uk, Stepnote.dk, Danceresponse.com, and bkmarx.com.
Custom Perl scripts
Being able to automate repetitive tasks is a boon when it comes to saving time and money. OrganicSEM can write Perl scripts for various tasks, including screen scraping, database interaction, and data analysis.
Social Media Optimization
Enabling and encouraging users to easily bookmark, share, and promote your content for you can be the tipping point from a successful website to an essential website.
Blogging
Blogging is an invaluable tool for most websites - both for communicating effectively with customers and visitors, and also for promoting website content. OrganicSEM can advise on blogging software, effective blogging techniques such as sending trackbacks, and blog-specific SEO.
LinkRanker - backlink analysis tool
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Get the Web Developer toolbar working in Firefox 3
If you’ve just eagerly updated to Firefox 3, only to find that you can’t use certain vit...
Firefox 3 Download Day!
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